By
| May 22, 2024
Kaity Goodwin ’22 designed this Red Sox jersey, handed out May 1 to celebrate Asian American and Pacific Islander Heritage Month.
After serving three years as Babson’s mascot, Biz E. Beaver, Kaity Goodwin ’22 knows a thing or two about giving physical form to important but intangible things like school spirit and culture.
That talent, combined with her passion for graphic design and sports, culminated into a winning contribution this month as the Red Sox’s unveiled their Asian American and Pacific Islander (AAPI) Heritage jersey, designed by Goodwin.
“Being able to share some of the Asian culture and have people so excited to wear it is huge for me,” Goodwin said. “In addition to the jerseys, they also had an Asian dance troupe performing the lion dance, other cultural dances, plus various Asian cuisines incorporated in the ballpark concessions. Seeing others having a good time celebrating Asian culture was really fun, and being a part of that was important and special to me.”
Goodwin’s journey began post-graduation when she landed a coveted one-and-a-half-year fellowship known as “Take the Lead,” a collaborative initiative among Boston’s six major sports teams: the Bruins, Patriots, Revolution, Red Sox, Celtics, and the Pride women’s hockey team, which has since been sold. This fellowship allowed her to rotate between these teams, gaining invaluable experience in events and marketing.
Goodwin’s fellowship not only provided networking opportunities but also placed her in direct contact with senior leadership across the teams. “I had contact with many in senior leadership,” Goodwin shared. “I had one-on-one time with various executives, including Brad Stevens with the Celtics and Sam Kennedy with the Red Sox.”
